If you are looking to discover the epitome of Italian craftsmanship and the true synonym of comfort, the Natuzzi brand must be your go-to option.
This Italian furniture company comes with a rich heritage that dates back to 1959. Founded by Pasquale Natuzzi in Italy, this brand has earned a name for its Italian craftsmanship and design excellence.
When you decide to buy a Natuzzi brand sofa, you get stuck or confused looking at Natuzzi Italia and Natuzzi Editions. And you start thinking, why does this brand have two divisions, and what does it mean?
Well, fret not! This quick article will give you a clear picture of the Natuzzi brand. Also, we will tell you which brand's sofa you should get to elevate the comfort and functionality of your house. Now let's plunge in.
The Magic Of Natuzzi
What makes Natuzzi stand out is its expertise in upholstery. It specializes in creating high-quality, handcrafted leather and fabric upholstery, including chairs, sofas, sectionals, and recliners.
Natuzzi has also understood the importance of personalization. Many of their furniture pieces are open for customization. This allows customers to select their preferred materials, colors, finishes, and configurations. Thus ensuring their furniture perfectly complements their individual style and space.
With all these features, Natuzzi has redefined the art of living with its amazing designs. And has had a passion for creating exceptional home furnishings.
Natuzzi never fails to integrate innovative technology into its designs to enhance the user experience. From motorized reclining mechanisms to integrated audio systems, it explores cutting-edge advancements to enhance the functionality and convenience of its furniture.
In 2018, Natuzzi won the Innovation Award in SMAU, the important annual event that occurs in Italy dedicated to the themes of innovation and digitalization. The award was given to Natuzzi for the innovative Virtual Reality project that allows users to discover the products of the collection through virtual reality.
What Is The Difference Between Natuzzi Italia And Natuzzi Editions?
Natuzzi Italia is Natuzzi's premium brand within the Natuzzi Group which was introduced in 1993. This brand is highly focused on producing high-end Italian furniture in terms of luxurious design and craftsmanship. As the name implies, the furniture under this brand is exclusively crafted in Italy.
Since its inception, Natuzzi Italia has held a strong foot in the furniture industry as a luxury brand. It has also garnered worldwide recognition and has become synonymous with exceptional quality and refined aesthetics.
It has teamed with renowned designers and architects, including Mario Bellini, Antonio Citterio, and Paola Navone, to create iconic pieces that blend innovation, style, and comfort.
Specifically, this brand is renowned for its expertise in leather upholstery. Natuzzi Italia uses only the finest Italian leather, carefully selected for its softness, durability, and natural beauty.
Now comes the question what is Natuzzi Editions, and why is it introduced?
Natuzzi's founder realized that the furniture market was getting saturated but still wanted to expand its customer base and its brand's reach. So, the luxury brand aimed to offer a more affordable range of furniture without compromising on quality and style.
This is how Natuzzi Editions was introduced in 2005. This brand allowed them to tip their toes into new market segments and attract customers who were seeking a balance between price and value.
As we already know, the furniture market is diverse, and customers have varying preferences and price ranges. Natuzzi Editions expanded the range of choices available to customers within the Natuzzi brand.
This strategic move made by Natuzzi to diversify its brand and reach a broader customer base was a huge success. It has managed to cater to the evolving market demands for accessible luxury furniture. The best part?
Natuzzi allowed customers who aspired to own Natuzzi furniture to do so without exceeding their budget.
Natuzzi Italia vs. Natuzzi Editions – Which One Should You Choose?
Investing in Natuzzi Italia and Natuzzi Editions depends on your specific preferences. Both brands offer high-quality furniture with their unique features. But if you prioritize luxury, exclusive designs, love premium craftsmanship, and have the budget, choose Natuzzi Italia.
Meanwhile, if you made up your mind to bring home a Natuzzi furniture but are a bit tight in budget, go for Natuzzi Editions. You can seek comfort, affordability, and diverse styles here. But don't worry about the quality, as Natuzzi has managed to balance quality and price, offering a more affordable option without compromising comfort and style.
We hope we have cleared your doubt about the Natuzzi brand. Are you looking to buy a Natuzzi Leather sofa or any furniture from this Italian brand? Visit the Jennifer Furniture store.
Jennifer Furniture is a full-line retail store offering the best home furnishings from an extensive range of reliable home furnishing brands. It is tied up with Natuzzi and showcases the brand's quality at both online and offline stores.
Take a look at exclusive Natuzzi Furniture collections at Jennifer Furniture now!